From refresher to masterclass
Wunderbrand’s consultants have tackled brand challenges across categories and the world, from Banking to Bathroom Cleaners, from Brazil to Botswana, big brands, small brands and everything in between.
We have taken our consultants’ experience and condensed it into a variety of two-tier workshop courses, such as Brand Basics and Advanced Branding.
Each course is typically taught over the period of one day in a face-to-face lecture, tutorial and interactive workshop format – each and every course is supported by worksheets and group sessions to ensure that the course content has been understood and can be quickly put into practice. We also create bespoke workshops for specific brand strategy and digital marketing requirements.
BRAND FUNDAMENTALS - FULL DAY
The Brand Fundamentals course provides delegates with a vital understanding of core branding concepts.
The second half of the day builds on this understanding and provides delegates with a working knowledge of
the essential building blocks of a brand.
Module 1: Branding Concepts
1.B2C vs B2B branding
2.Understanding brand strategy
3.Understanding brand architecture
4.Understanding brand purpose
5.Understanding brand positioning
6.Understanding brand experience
7.Understanding brand engagement
8.Understanding brand measurement
Module 2: Brand Elements
1.Logo and Iconography
2.Nomenclature development
3.Imagery
4.Taglines
5.Composition
6.Tone of Voice
7.Colours & Typography
8.Sensory Branding – Sounds, smell, taste, touch
ADVANCED BRAND STRATEGY - FULL DAY
The Advanced Brand Strategy course provides delegates with the tools to ensure the brand they have built becomes embedded in the conscious of target consumers and clients.
The module covers all the possible, relevant ‘touchpoints’ for a brand, building the understanding required successfully to leverage each and every opportunity to promote your brands.
We build the knowledge required to actively manage a brand and ensure that it remains strong and relevant, no matter how markets and competitors shift.
BRAND FUNDAMENTALS - FULL DAY
The Advanced Brand Strategy course provides delegates with the tools to ensure the brand they have built becomes embedded in the conscious of target consumers and clients.
The module covers all the possible, relevant ‘touchpoints’ for a brand, building the understanding required successfully to leverage each and every opportunity to promote your brands.
We build the knowledge required to actively manage a brand and ensure that it remains strong and relevant, no matter how markets and competitors shift.
Full day workshop
1. Introduction to brand strategy
2. Branding in a digital era
3. Brand architecture
4. Brand valuation
5. Brand strength
6. Making great propositions
7. Creative process
8. Brand Exercise
DEFENDING A BRAND - HALF DAY
In an era where brands are no longer under the absolute control of a business, we take your team through the processes and techniques to mitigate risk and how to manage brands across multiple territories.
Half day workshop
1. Brand management in the digital era
2. Brand asset management
3. Brand compliance
4. Brand champions
5. Designers and networks
6. Rollout strategies
7. Workshops and education
8. Evolving the system
BRANDING FOR START-UPS
Start-up incubators are being promoted in many universities throughout the world. One of the missing elements is how to build a business with a brand that can scale as the business grows. How do you create a compelling proposition for your brand to stand out in a cluttered market? How do you maintain the original vision of the start-up as it grows?How can you create a brand that can compete on a global level from day one of trading?
Half day workshop
1. Fundamentals of brand strategy
2. Creating a lean global brand
3. Brand management in the digital era
4. Positioning and story telling
5. Workshops – creating a brand from scratch
