Brand Strategy

How we manage
your brand

Consistency builds trust and value in your brand. Standards need to be set and if they are not adhered to at each point of contact, each one becomes a chink in the amour. Our experience tells us that brand consistency needs to be managed on an ongoing basis.

This way we become an integral part in managing your investment, but also gives us the opportunity to report on the status of your brand from an objective perspective.

Creating a
consistent brand

Our experience in integrating big data and data science in brand strategy means we are well placed to support your brand growth.

We provide dashboards and analytics integrating both structured and unstructured data to create a holistic view of your brand.

Once you understand your brand in granular detail we are able to start generating concepts that utilise these new insights to create more meaningful engagement with your customers.

With our data driven brand strategy offering, we are able to integrate both your communication data with sales, consumer and staff sentiment analysis.

With our offering you are able to do the following:

  • Understand the sentiment of various target markets relating to a brand or product in your portfolio
  • Analyse both structured and unstructured data in a way that has never been analysed before

our brand strategy offerings

  • Brand Concept
  • Brand Positioning
  • Marketing and Competitor Analysis
  • Brand Architecture
  • Sustainability Branding
  • Naming & Nomenclature
  • Internal Branding and Communication
  • Wundersense
  • Communication strategy
  • Customer journey
  • Brand healthcheck
  • Futureproofing
  • Brand auditing
  • AI Driven brand analytics
  • Brand Dashboard

Brand management services

  • Brand consistency management
  • Multi-territory brand management
  • Digital strategy
  • Social media community management
  • Print production
  • Content creation
  • Brand training

more insights


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