From introduction to masterclass: Brand training that delivers impact
At Wunderbrand, we’ve tackled brand challenges across industries and continents—from banking to bathroom cleaners, Brazil to Botswana, global giants to challenger brands. Now, we’ve distilled decades of expertise into structured, high-impact branding workshops designed to elevate your brand-building skills.
Whether you’re looking for a solid refresher or an advanced brand strategy deep dive, our workshop series provides the insights, tools, and hands-on learning you need to build, position, and grow powerful brands.
How We Teach Branding That Sticks
Each course is delivered as a full-day, face-to-face session, combining interactive lectures, practical exercises, and real-world case studies. Every workshop includes worksheets, group discussions, and strategic frameworks, ensuring that insights aren’t just learned—they’re immediately actionable.
We also develop custom workshops tailored to your specific brand strategy or digital marketing needs.
Brand fundamentals – Full day workshop
This foundational course gives you a practical, in-depth understanding of core branding principles. The first half of the day covers strategic branding concepts, while the second half focuses on the key building blocks of a brand’s identity.
Module 1: Branding concepts
B2C vs. B2B branding Understanding key differences in positioning.
Brand strategy Defining a roadmap for brand success.
Brand architecture Structuring multi-brand portfolios effectively.
Brand purpose Crafting an authentic brand mission.
Brand positioning Standing out in a crowded marketplace.
Brand experience Creating consistent interactions that build loyalty.
Brand engagement Connecting emotionally with customers.
Brand measurement Tracking performance and brand equity.
Module 2: Brand elements
Logos & iconography Designing visual assets with impact.
Nomenclature development Creating brand names that stick.
Brand imagery Establishing a consistent visual language.
Taglines Crafting memorable brand messaging.
Composition Structuring brand visuals effectively.
Tone of voice Defining how your brand speaks.
Colours & typography Using design to reinforce brand identity.
Sensory branding Engaging with sound, smell, taste and touch.
Advanced brand strategy - full day workshop
For those ready to take branding to the next level, this advanced course focuses on embedding your brand in the minds of your customers. You’ll gain the tools, strategies, and frameworks to manage and evolve your brand as markets shift and competition intensifies.
Introduction to Brand Strategy – Defining the building blocks of a strong brand.
Advanced brand strategy
Branding in a digital era Navigating brand management in today’s landscape.
Brand architecture Structuring brands for scalability and growth.
Brand equity Understanding the financial power of branding.
Brand strength How to maintain relevance in competitive markets.
Making great propositions Crafting a compelling brand promise.
Creative process How to develop, refine, and execute brand ideas.
Brand exercise A hands-on workshop to apply strategic principles.
Defending your brand – Half-day workshop
Your brand is no longer fully in your control. With social media, global markets, and increased consumer influence, businesses need proactive brand defense strategies. This session covers brand governance, risk mitigation, and compliance, ensuring your brand remains protected, aligned, and future-proofed.
What you'll learn
Digital brand management Controlling perception in an online-first world.
Brand asset management Organizing and protecting brand elements.
Brand compliance Ensuring consistency across teams and markets.
Brand champions Empowering employees to uphold the brand.
Designers & freelancers Managing internal and external brand creators.
Rollout strategies Seamlessly launching or relaunching brands.
Workshops & education Training teams for ongoing brand success.
Evolving the system Adapting brand governance for long-term impact.
Key learning areas:
Brand touch-points Leveraging every brand interaction.
Strategic brand growth Ensuring brand relevance over time.
Competitive differentiation Staying ahead in fast-moving industries.
Brand consistency Aligning brand messaging across all platforms.
Market positioning shifts Adapting to changes while maintaining brand equity.
Brand management Keeping your brand strong, no matter what.
Brand Training That Delivers Results
If you want branding expertise that goes beyond theory, Wunderbrand’s workshops are designed to ensure you leave with practical skills and actionable strategies.
Ready to sharpen your brand strategy? Let’s talk.
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