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Brand Strategy

Writer: Nicholas KuhneNicholas Kuhne

In a world where there is a constant struggle for brand resonance with customers it is imperative to elevate your brand above the clutter. Your proposition needs to be different and valued. Your strategy needs to take the realities of what your business is capable into consideration.


So how do we create great brands? Wunderbrand employs tried and tested tools and techniques as well as the latest innovations in AI, machine learning analytics and dashboards to understand, position and manage your brand.


Creating a consistent brand


Consistency builds trust and value in your brand. Standards need to be set and if they are not adhered to at each point of contact, each one becomes a chink in the amour. Our experience tells us that brand consistency needs to be managed on an ongoing basis.


This way we become an integral part in managing your investment, but also gives us the opportunity to report on the status of your brand from an objective perspective.





Our brand strategy offerings

  • Brand storytelling

  • Brand positioning

  • Marketing and competitor analysis

  • Brand architecture

  • Sustainability branding

  • Naming & nomenclature

  • Internal branding and communication

  • Wundersense - sensory branding

  • Communication strategy

  • Customer journey mapping

  • Brand audit

  • Brand analytics


Our brand management services

  • Brand consistency management

  • Multi-territory brand management

  • Digital strategy

  • Social media community management

  • Print production

  • Content creation

  • Brand training and workshops





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