Data Science driven brand strategy

WUNDERBRAND X DATA SCIENCE

The Wunderbrand approach

We are a brand strategy and communications agency and believe in bringing together the power of creativity with the transformative power of AI and Machine Learning. We help you outline the components of customer value, examine how this links to business outcomes and explain how you can build, retain and improve that value.

We are a brand strategy and communications agency and believe in bringing together the power of creativity with the transformative power of AI and Machine Learning. We help you outline the components of customer value, examine how this links to business outcomes and explain how you can build, retain and improve that value.

Our PossibilityEngine takes a big picture view of the state of data, new advances in analytics and innovative use cases.
We use this process to show the possibilities available to business to transition to becoming a business of the future.
By having all the available technology and use-cases presented to you without the constraints of budget, you can use blue ocean thinking to visualise how your business can take advantage of data science.
You will be able to cast your mind into an array of future opportunities for your business and start your planning process now, and set your business up for future success.

Our Data Science Offerings

We offer a full suite of data science services to support your move to being a data driven brand organisation. If you are starting from scratch let Wunderbrand help you start your journey.

  • Data Audit
  • Data Acquisition
  • Data Enhancement
  • Data Transformation
  • Data Audit
  • Data Acquisition
  • Data Enhancement
  • Data Transformation
  • Data Audit
  • Data Acquisition
  • Data Enhancement
  • Data Transformation
  • Fairness
  • Bias-detection and mitigation
  • Explainability
  • Reporting
Brand data science model
Brand planning with Data Science

Do you ask these questions?

  • We want better information on the market and what products we should be selling
  • What new segments look viable?
  • I want to map all my SKU’s to a market segment?
  • Research on concept, packaging, taste, consumer attitudes
  • Primary research opportunities in X (data poor countries).

  • Pricing

  • Promotions

  • We want better trend forecasting ability for my communications campaigns

Brand & marketing AI execution

  • Brand health check
  • Brand strength analytics
  • Marketing efficacy analytics
  • New product development
  • Market dominance
  • Channel optimisation
  • Online brand score
  • Portfolio mapping
  • Sentiment analysis
  • Improving customer experience using data
  • Market dominance
  • Online brand score
  • Market trends such as flavour, colour and attitude

Want to discuss your AI ideas?

We are looking forward to working with you to create a data driven brand organisation. Give us a shout. Using AI, we already know you want to…

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