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Data Science driven brand strategy


The Wunderbrand approach

We are a brand strategy and communications agency and believe in bringing together the power of creativity with the transformative power of AI and Machine Learning. We help you outline the components of customer value, examine how this links to business outcomes and explain how you can build, retain and improve that value.

Brand data science model
Brand planning with Data Science

Do you ask these questions?

  • We want better information on the market and what products we should be selling
  • What new segments look viable?
  • I want to map all my SKU’s to a market segment?
  • Research on concept, packaging, taste, consumer attitudes
  • Primary research opportunities in X (data poor countries).
  • Pricing

  • Promotions

  • We want better trend forecasting ability for my communications campaigns

Brand & marketing AI execution

  • Brand health check
  • Brand strength analytics
  • Marketing efficacy analytics
  • New product development
  • Market dominance
  • Channel optimisation
  • Online brand score
  • Portfolio mapping
  • Sentiment analysis
  • Improving customer experience using data
  • Market dominance
  • Online brand score
  • Market trends such as flavour, colour and attitude

Want to discuss your AI ideas?

We are looking forward to working with you to create a data driven brand organisation. Give us a shout. Using AI, we already know you want to…