Sustainability branding

Many companies are driven by generic sustainability targets set by external parties. With more of an internal focus on longer term objectives Wunderbrand can help you show more real change, versus trying to change the whole world at once. We develop clear themes or buckets that combine individual activities that will support the whole.

We want to show the transformative power of your brand in society. If you don’t have a clear strategy for this yet, we can help.

A clear roadmap for the future and clarity of activities will result in meaningful impact.

In the section below you can get an idea of the type of activities we work with clients on to develop their sustainability strategy. From planning to creating and executing. If you answer yes to the problem statements below, we can support your sustainability strategy, reporting and communications:

Problem statements

Negative reaction to positive news
Lack of awareness of sustainability activities
Lack of clarity from target markets on our activities
Lack of engagement (customer/staff)
Sustainability reporting complexity
Education of suppliers and partners on activities and expectations
Clarity of complex relationships
Partner maangements
Lack of internal understanding or impact
How to create more brand LOVE

Here are some examples of how we work with you to develop the plan, creative and execution of your sustainability branding.

Planning

Absolute clarity of focus on impact areas
Clarity on target audiences and required messaging / engagement
DataOdyssey – understand what information is available and how it can be integrated for reporting
Sustainability dashboard – Integrated Reporting
Develop clear communication matrix of stakeholder groups
Planning for activities for before and after reporting – video, photo
Set up digital media centre for Sustainability
Develop content engagement plan for the year

Creating & Executing

People stories & content – both internal and external – video and photo
Sustainability dashboard – integrated reporting (design and maintenance of dashboards)
Generating PR from 3rd parties and partners
Showcase before and after successes
Creating digital content for Digital Media Centre
Sustainability report design
Developing creative concepts to engage with stakeholders in an innovative way

Access Bank is one of the clients we have work with and have had a relationship with over the years. Here is an example of the sustainability reporting support we have developed with them, in this case their Green Bong annual impact report for 2021.

We have also run workshops for their team to define and managing their sustainability brand communications.